UPRYT · Growth proposal · September 2026UPRYT · Growth proposal · September 2026Today your practice runs three websites and three Instagram accounts, each with its own look. We would bring them together into one calm, trusted brand, built to grow new patients at today's offices and the ones you open next.
Lombard · Vernon Hills · Lisle, and whatever comes next.
Binit, you've built a practice with great providers, a warm team and three offices with room to grow. The next step is an engine that brings in new patients consistently, at every office you have today and every one you open next.
We want to help you build it the right way, once. Below is a short audit of what's holding growth back today, then exactly what we'd build: one website, one look across all three offices, content only Yorktown can make, and a setup that makes office number four a quick launch instead of a new project.
If a patient can find you, read about you, book with you or hear from you online, it's ours to run. Website, search, social, email, tracking and whatever comes next, for every office. You focus on patients.
Six findings, graded plainly. The full technical audit is at yorktown.upryt.io.
Main site, Vernon Hills and Lisle are separate builds with separate content. Every change happens three times, and the sites never link to each other, so Google reads three small businesses.
A search for "OBGYN Lombard IL" shows Healthgrades, Zocdoc, Yelp and WebMD, not a practice website. In Vernon Hills, Northwestern Medicine holds two page-one results to Yorktown's one.
Links, reviews and search history are spread across three domains instead of building on one, so each office starts from zero, and the next one will too.
Each office posts in its own style. The content is warm and human, but there's no shared look a patient would recognize as Yorktown.
Headshots on mismatched backdrops, and different providers listed on different sites. Patients can't tell who works where.
Eight providers with professional headshots, and a staff that already shows up on social. That's the raw material for everything below.
The Vernon Hills site earns roughly eight times the estimated search traffic of the main site. It's your strongest asset, so we'd move it page by page with redirects, never just switch it off.Ahrefs Site Explorer organic traffic estimate, September 2026. We'd confirm with your real analytics in week one.
We keep your logo and your blue and green, and build a calmer, more modern system around them that works the same on the website, every Instagram account and every new office.
An evolution, not a rebrand. Patients already know the Yorktown mark, so it stays exactly as it is. What changes is everything around it: more white space, softer color, confident type and your real providers front and center.
#14202AHeadlines, text, main buttons#58A94BAccents and highlights#3C7F31Small green text#4FA5DAFrom the logo. Icons and details#1B74B3Booking buttons and links#D3E8C8Provider backgrounds, soft buttons#E5F1DECards and tints#F5F8F2Section backgrounds#FFFFFFPage backgroundBoth are free Google fonts, so the website, social templates and email all use the same type.
Your real providers, framed the same way, on the same background. No stock photos of doctors who don't work here.
A preview of the new homepage, built from your logo, your providers and their real credentials. Office details are placeholders until we connect booking and phone numbers.
Obstetrics, gynecology, primary care, aesthetics and weight loss, from one team you get to know. Three offices in Lombard, Vernon Hills and Lisle.
+8 providers across
three offices
Board certified physicians, a certified nurse midwife and nurse practitioners, all under one Yorktown name.
View all providersBoard certified internal medicine
Board certified OB/GYN
Board certified OB/GYN
OB/GYN
Midwife and women's health NP
Family nurse practitioner
Family nurse practitioner
Board certified internal medicine
One page per provider, same layout for all eight, so every doctor, midwife and nurse practitioner gets equal billing. Each page carries their credentials, focus, offices and a direct booking link, and is built to show up when patients search their name.
8 provider pagesCertified nurse midwife and women's health nurse practitioner, caring for patients through pregnancy and every stage of women's health.
MidwiferyPrenatal careWomen's health
Sample provider page. Bio text is illustrative; each provider approves their own page before it goes live.
WordPress, on your domain, with a page for every office and every provider.
Every page that earns traffic on the Vernon Hills and Lisle sites is redirected to its new home.
Patients pick Lombard, Vernon Hills or Lisle first, with tracked calls and booking per office.
A location template with its own page, provider list and booking link, so a new office launches fast.
Not a monthly newsletter nobody opens. A few automated journeys that send the right note at the right moment, for the office each patient actually uses. Patients opt in; nothing is pulled from medical records.
This is usually when your anatomy ultrasound happens, somewhere between weeks 18 and 22. It's a detailed look at how your baby is growing.
Emily ForsytheCNM, midwifeDr. CaldwellOB/GYNSample. You're receiving this because you signed up for Yorktown's week-by-week guide. Medical content reviewed by a Yorktown provider. Office and team shown are placeholders.
It's been about a year since your last annual visit. Here are a few open times at your office this month.
Vernon HillsAnnual wellness visit · about 30 minutes
Sample. Times shown are placeholders; live openings would come from your scheduling system. Sent only to patients who opted in to reminders.
We start with the foundation so nothing you've earned in search is lost, then launch the new site and turn on the growth work across every office.
You own everything from day one: code, domains, content, brand assets and analytics.
A short call with Ryan to answer your questions.
Confirm scope and a kickoff date.
Analytics, Search Console and site logins.
Foundation work begins the same week.
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Sources: live review of yorktownhealth.com, yorktownhealthvh.com, yorktownhealthlisle.com and the three Yorktown Instagram accounts (September 2026); the UPRYT audit at yorktown.upryt.io; Ahrefs Site Explorer traffic estimates. Provider names, credentials and titles are from yorktownhealth.com/providers. Portraits and the Vernon Hills team photo are Yorktown's own photos, retouched and placed in the new look. Website, social and email samples are previews; captions and office details are illustrative. No patient information appears anywhere in this proposal. Results depend on many factors and are not guaranteed.
SocialContent only a real practice can make.
Not stock photos with a quote on top. Recurring series your providers host, clear health information designed like it came from a clinic, and one look on every office account. Samples below; every medical post is reviewed by a Yorktown provider before it goes live.
Vitals series. One number that matters, designed like a monitor. Categories follow American Heart Association guidelines.
Halfway there.
Most anatomy ultrasounds happen between weeks 18 and 22. Here's what to expect.
Week by week. A series only an OB/GYN practice can own, hosted by your midwife and OB/GYNs.
Your physical, decoded.
Decoded carousels. The lab report patients actually get, explained one line at a time.
5 questions for your first prenatal visit
Midwife or OB/GYN? Here's the difference.
What your physical actually checks
Ask Yorktown: a show your providers host.
Your team already makes reels. We'd turn them into a recurring series with one look, real questions from patients, and a new episode every week. Your team films on a phone the way they already do; we write the questions and scripts, then edit, add captions and the series look, and post.
Your feed today
Stock photos, script fonts and a different look on every post.
Your feed with UPRYT
One look, many kinds of content, and series patients come back for.
Halfway there.
Most anatomy ultrasounds happen between weeks 18 and 22. Here's what to expect.
Midwife or OB/GYN?
Who does what, and who you should see. Answered by a Yorktown midwife.
Your physical, decoded.
Most adults need at least 7 hours of sleep a night.
offices.
One team.
Before your first visit.
Save this for later
Hello, second trimester.
Week 14 starts the second trimester. Here's what your next visits usually cover.